When Kevin Blandford posted a series of photos on Reddit (under username WidgetDude) showing how miserable he was on a free trip to Puerto Rico without his wife, he probably didn’t expect anything but karma (a sort of Reddit currency). But when the album went viral on social media, J. Walter Thompson and client Puerto Rico Tourism Company decided to send him on another trip, this time with his wife and baby by his side (and earn a little publicity in the process).
Just two weeks after his original post, JWT and Puerto Rico Tourism company sent Blandford and family packing and, sure enough he shared another photo album with the world. This time, he seems much happier. Sometimes it pays to complain.