Doner will manage the account out of its Detroit headquarters, where it will concept multichannel direct marketing campaigns. Its first work for the brand is expected in the spring of 2021.
“Doner’s understanding of the health market, coupled with its ability to drive leads and traffic to retail, made the agency our ideal partner,” Miracle-Ear director, brand marketing Becky Felling said in a statement. “At its essence, Miracle-Ear focuses on helping people. We’re confident that Doner’s approach will help us reach more people in need of hearing care, giving them the opportunity to experience all the emotions of sound.”
The appointment adds to Doner’s roster of health clients, which includes the recent additions of Johnson & Johnson’s Pepcid and InnovAge, provider of all-inclusive elderly care.
“Miracle-Ear is a company poised for growth, and our approach will create the ideal platform for that,” added Doner CEO David DeMuth. “We will be creating more than a direct marketing approach; we’re combining our 360-degree understanding of health and wellness with our ability to drive leads and traffic. Our work will solidify the brand’s position and help improve people’s lives.”