Mini is in the hunt for a global agency. A handful of London shops are apparently in the running to lead the brand and trickle down creative to roster agencies. WCRS, which has been the UK agency of record for the last 8 years, has not been tapped to participate. How much does that suck? Mini’s global sales are down 4 per cent, while US sales are up 29. Maybe that stat has something to do with it, hmm?
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