By ‘Wows’ we meant the deadpan type. You’ve probably seen the commercial below by now — in it, ‘Will & Grace’ alum Megal Mullally sings and dances about the glories of non-hydrogenated oils — a theme so unnatural it begs the question: why did Mindshare Entertainment go with a musical theme? Actually, we’re begging to know why.
I just…when I watch it I want to punch the TV and shout “stop it!” — that’s the best way to describe this ad.
Apparently, director Peter Siaggas of Spots Films, was able to convince them not to use their idea for a theatrical-themed ad.
Not sure what to think? Here’s some comments we gathered from the Twitters, when we asked who was behind the ad:
— “Someone needs to fess up why my TiVo keeps telling me to watch it.”
— “Wasn’t me. Don’t you try to blame that one on me.”
— “Yeah, if you find out, let me know…because it’s HORRIBLE.”
Our favorite comment came when it was pointed out how off Mullally’s participation in the ad seems. @strawberrycough: “well she needs to watch her weight after pimping the m&m’s a couple years back”.
Last thing — the ad’s taglined with “butter taste, better health”, which is cheesy but actually not bad. That is all. Turnthetubaround.com.