Yesterday, Milwaukee ad agency Yes Men Corp. resigned their Alverno College (a Wisconsin-based women’s college) account, which has a spend of about $1 million a year.
Founder and president Joe Locher told the Journal Sentinel that: “We just did not have a shared vision about what needs to be done and where the account needs to go.”
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Yes Men Corp had created a campaign around the tagline: “because the world needs strong women.” Hmm.., maybe the college wanted to shake up their image. Well, they could always use alumni Caitlin Morrall as their next poster child. She was crowned Miss Wisconsin-USA in 2007 and also held the title of Miss Burlington Area ChocolateFest. New direction and new tagline: “because you can really have it all.”