Microsoft’s New Mantra: It Takes a Nation of Billions to Bring Us Back

By Kiran Aditham 

While Computer Reseller News touted Microsoft’s “back to basics” promotional approach with Windows 7–which is out today in case you ain’t heard–a New York Times report about CP+B’s “I’m a PC and Windows 7 Was My Idea” seems to say otherwise.

The spot above is just one component of a campaign that includes print, banner, outdoor and branded entertainment, the last of which will be aired before and after football games and is being produced by Family Guy creator Seth MacFarlane. The campaign, which is launching in six countries today, is tethered to the ideals of a billion or so Windows consumers (hence the “My Idea”) and is basically trying to make us forget that Vista ever existed.

In addition, Microsoft commissioned 72andSunny to corral a dozen artists to create desktop wallpaper art that will hopefully inspire a better PC experience than any Vista user’s ever had.

More: “NYT: Microsoft Finally Grows a Pair