Miami Ad School art director Carey Feng and copywriter Lorran Schoechet decided to tackle the issue of the gender pay gap with a visual representation of the 80 cents women make on average for every dollar men make.
What more literal way to do so than a demarcation on the currency itself?
Feng and Schechet decided to draw a line in permanent market on the 80% line of dollar bills, raising awareness of the issue and driving traffic to their website.
Once there visitors are met with a brief explanation of the issue, encouraged to join them in drawing the visual representation of the pay gap on dollar bills and sign a petition calling on Congress to enact legislation making equal pay mandatory for all employers.
So get those markers out.