Miami Ad School Student Submission to Get Sundance Treatment

By Kiran Aditham 

After receiving and poring over 80,000 submissions and 4,500 hours of footage, Ridley Scott and Kevin Macdonald have wrapped their “Life in a Day” YouTube experiment. Last July, if you recall, the renowned directors called on the YouTube community to “film some aspect of their day then post that material onto YouTube so that [they] can use it to make a film that is a record of what it’s like to be alive on that one day. It’ll be kind of like a time capsule.”

Here’s one clip above that caught Scott and Macdonald’s eye. Dubbed “Wallet Full of Dreams,” the video was conceived by Miami Ad School San Fran copywriting student Justin Peele, who seems be suffering from a terrible case of writer’s block and is also struggling financially. Armed with a Sharpie and plenty of paper, Peele describes what he’s feeling and takes us through a single day of his life. It’s a bit tedious and a tad depressing, but we guess this is the plight of most ad school students. Whatever the case, Peele’s film along with other “Life in a Day” entries will be screened throughout 2011 and Scott & Macdonald’s brainchild was an Official Selection for the 2011 Sundance Film Festival.