Miami Ad School ESPM Can’t Get Over How Ridiculous the Ad Industry Is

AgencySpy readers are a notoriously combative bunch, but we think they can reach general agreement on one point: the advertising industry is so ridiculous that it often resists parody.

The Miami Ad School’s South American wing ESPM recently began offering two-year courses in writing, art direction, and graphic design at its Brazilian offices in Sao Paulo and Rio de Janeiro, and the institution worked with F/Nazca Saatchi&Saatchi Brazil to create a new campaign raising awareness of that fact.

The first spot in the series, “Hair,” conveys a simple message: if you attend our programs, certain eternally gullible people will be far more likely to pay you good money to come up with stuff like this.

If hair can sing, then so can sloths; we’re frankly amazed to report that we have yet to see this particular trope put to use in a REAL ad.

Finally, the third case study in the “ad student, this could be YOUR life” series concerns a lounge pianist with a few too many hands on his hands.

We’re most interested in the concept of spraying deodorant directly on one’s chest; have we been doing it wrong all along?!

This is the first campaign created by F/Nazca Saatchi&Saatchi for ESPM since the shop won the account back in August of 2014. According to the release, it will be “adapted” to promote two-year programs at the Ad School locations around the world: Miami, New York, San Francisco, Berlin, Hamburg, Madrid, and Mumbai.

We wonder how much real adaptation will be required, though. The ridiculousness of the ad discipline easily transcends any linguistic/cultural barriers.

On that note, here’s some print work: