Merkley+Partners Hires GCD Max Godsil Away from Innocean

By Erik Oster 

Merkley+Partners appointed Max Godsil as group creative director. In the new role, Godsil will make the move from California to New York and focus on the agency’s Mercedes-Benz account. 

Godsil joins Merkley+Partners from Innocean Worldwide, where he has served as a creative director and writer since September of 2011, focusing on the agency’s Hyundai account.

Before joining Innocean he spent two years at Deutsch in the same position, working on brands including Volkswagen, HTC, Anthem/BlueCross and the 9/11 Foundation. He spent a year in that role with TM Advertising prior to joining Deutsch, working on Nationwide and on new business. That followed over six years as a creative director and writer with Saatchi & Saatchi, focusing on the agency’s Toyota account. Godsil has also served stints as a copywriter with Borders, Perrin & Norrander, BBDO/West and Vitrorobertson, and has freelanced for agencies including David & Goliath, M&C Saatchi, Team Detroi and Y&R. 


“Were thrilled to have Max join us here at Merkley,” said Merkley+Partners CCO Andy Hirsch. “He is a talented creative whose work Ive admired for many years. I know he will be a great asset to our agency. Its nice having him here in NYC, and we know hell fit right in sporting his new Yankees cap.”