Breville has selected Omnicom Group’s Merkley + Partners New York as their AOR. Breville makes kitchen porn items like espresso machines, juicers, blenders and high end grills. Merkley + Partners will provide strategic counsel, advertising, media planning and point of sale services to the company. New creative from Merkley is expected to launch in quarter three of 2008.
Merkley clients also include Mercedes-Benz, as well as the high and low end of steaks with Arby’s and Ruth’s Chris Steakhouse.