Here’s a perennial favorite from AmEx. It’s Ogilvy’s charge, and part of a broader project with TakePart.com, a social action network. Apparently people are tearing down dams and building up neighborhoods — an much more. Another piece of the campaign is posted after the jump, as are credits.
Yvon Chouinard is a founder of Patagonia.
CREATIVE CREDITS:
Group Creative Director: Chris Mitton
Creative Director, Copywriter: Jon Wagner
Creative Director, Art Director: Dustin Duke
Executive Producer: Melissa Mapes Producer: Christina Thompson Music
Producer: Peter Gannon
Production Co: Independent Media, Inc
Director: Scott Hicks
DP: Robert Richardson
Executive Producer: Susanne Preissler
Producer: Jason Manz
Editorial House: Big Sky
Editor: Chris Franklin
Asst. Editor: Cristina Cingone
Executive Producer: Cheryl Panek