Mekanism Makes ‘Connections’ in First Work for Fiverr

By Erik Oster 

San Francisco-based independent creative agency Mekanism today released its first campaign for Fiverr,”the world’s largest marketplace of creative and digital services for entrepreneurs and small business.”

Mekanism was appointed agency of record for the brand in July, following a review.

The campaign, entitled “Connections,” launches today and is centered around a 45-second spot. Employing a split-screen approach, the anthem ad follows a project manager and freelance designer who find each other thanks to Fiverr and turn out to be a perfect match.

“One gig (job) is purchased on Fiverr every few seconds. We wanted to showcase how easily and effortlessly a customer with a need and a freelancer with a skill can connect through the site,” Mekanism executive creative director David Horowitz said in a statement. “This idea of seamless connection became the creative inspiration for all the work.”

“Connections” also includes a 15- and six-second social ads and OOH elements initially running in New York and Chicago. The outdoor ads feature Fiverr community members such as Brooklyn digital marketing manager Devonta White and freelance designer and 2D animator Darrent DeFreitas.

Brand Team: Fiverr
Chief Marketing Officer: Gali Arnon
Vice President of Brand Marketing: Peggy de Lange
Global Head of Brand and Digital: Chris Lane
Director of Marketing: Zach Dioneda
Senior Copywriter: Katherine Penta

Creative Agency: Mekanism
Executive Creative Director: David Horowitz
Associate Creative Director: Alex Riezebeek
Senior Art Director: Katie Bourgeois
Art Director: Stefanie Gomez
Senior Designer: Andrew Ulmer
Senior Producer: Felix Messina
CEO, President: Jason Harris
Head of Brand Management: Melissa Hill
Brand Director: Ross McLeod
Brand Manager: Austin McDonnell
Head of Production: Kati Haberstock
Head of Strategy: Adama Sall
Senior Strategic Planner: Chau Nhan

Production Company: Partizan
Director: Martin Stirling
Director of Photography: Carl Burke
Producer: Miranda Johnstone
Executive Producers: Lisa Tauscher, Molly Griffin
Editorial: Whitehouse
Editor: Sam Gunn
Assistant Editor: Katie Covino
Producer: Pamela Heller
Color/Post: Carbon
Colorist: Aubrey Woodiwiss