Mekanism and Pepsi Get ‘Hyped for Halftime’

By Patrick Coffee 

Today The New York Times told us that Pepsi “aims for a big payoff” with its “Super Bowl ad blitz” — and now we have some new work from Mekanism.

First, there’s this morning’s “Halftime Touches Down” teaser with nary a Katy Perry in sight:

Mekanism also distributed additional creative this afternoon. Here’s the Bears’ Matt Forte (who won’t be playing on Sunday) getting extra hyped:

The Jets’ Nick Mangold also has super powers:

Over on ye old social media, Pepsi has split the above shorts into even shorter Vines, which will “continue to go live throughout the coming days” until Sunday is upon us.

Pepsi’s North American CMO for beverages Simon Lowden told the Times that “We just want to create an out-of-this-world experience” in an apparent effort to manage expectations.


Official Pepsi Spot Name:

Matt Forte gets Hyped for Halftime

Nick Mangold gets Hyped for Halftime


Agency: Mekanism

Chief Executive Officer, President: Jason Harris

Creative Director: Ian Kovalik

Copywriter: Bryan Davis

Brand Director: Jeremy Pinches

Brand Manager: Yolanda Cano

Head of Production: Kati Haberstock

Production Company: Farm League

Director: Corey Adams

Producer: Tim Lynch & Tieneke Pavesic

Producer: Arlo Rosner

DP: Marc Ritzema

Art Director: Boston- Aileen Sovronsky, Chicago- Larry Lundy, NY- Mho Brown

Prop Master: Boston- Daniel Brisson, Chicago- Blake Paine, NY- Spencer Kennedy

Editorial Company: Farm League

Producer: David Burden

Editor: George Manzanilla

Assistant Editor: Ian McGee

Executive Producer: Tim Lynch & Tieneke Pavesic

VFX Supervisors: Scott Kinsey & Johannes Gamble