We can now confirm that the world has not stopped turning and we have not all disappeared into that black hole.
In other words, Droga5 is still producing and promoting ads more than a week after announcing the Accenture acquisition. The proof? A new teaser for a 10-minute “documentary film” promoting the client’s newest product launch, UA RUSH performance gear. It’s described as clothing “made with responsive textiles scientifically designed to enhance performance when worn at the time of sweat.”
So it’s like wearable Gatorade.
In order to hype this one, the client is producing the short, titled “Margin of Victory,” which stars Steph Curry, World Cup soccer champion Kelley O’Hara, and heavyweight champion Anthony Joshua. Here is the trailer released earlier this week.
So that’s it—same Droga5, making ads about top performance athletes, but this time with a legit documentary flair. The full film comes out next month.
Meanwhile, Under Armour hired a former Nike executive as its new chief design officer. Maybe all these efforts will be enough to counter recent reports that the brand has been losing ground to competitors, especially among younger consumers.
CREDITS
Client Under Armour
Campaign SS19 Rush: The Greatest Test
Title “Margin of Victory”
Agency Droga5 NY
Creative Chairman David Droga
Chief Creative Officer Neil Heymann
Executive Creative Director Felix Richter
Creative Director Jim Curtis
Creative Director Ryan Fitzgerald
Creative Director Chris Colliton
Creative Director Kevin Weir
Copywriter Jacob Norremark
Art Director Stefan Folio
Copywriter Mitchell Quesada
Art Director Carolina Perez-Siam
Design Director Nate Moore
Designer Eli Hochberg
Chief Creation Officer Sally-Ann Dale
Director of Film Production Jesse Brihn
Executive Producer, Film Carole McCarty
Associate Producer, Film Holly Schussler
Music Supervisor Mike Ladman
Director of Business Affairs Jocelyn Howard
Sr. Business Affairs Manager Ann Marie Turbitt
Co-Director, Interactive Production Justin Durazzo, Tasha Cronin
Executive Producer, Interactive Shayan Amir-Hosseini
Executive Producer, Print Alyssa Dolman
Global Chief Strategy Officer Jonny Bauer
Head of Strategy Harry Román-Torres
Group Strategy Director Will Davies
Strategy Director Sarah Garman
Senior Strategist Thijs van de Wouw
Head of Communications Strategy Dean Challis
Group Communications Strategy Director Yan Wang
Communications Strategy Director Kat Ruocco, Michael Pignone
Group Data Strategy Director Anthony Khaykin
Senior Data Strategist Tradd Salvo
Group Account Director Alex Woods
Account Director Marissa Guerra
Account Supervisor Megan Haggerty
Account Manager Crystal Chan
Head of Project Management Paul Eckelmann
Client Under Armour
Chief Executive Officer and Founder Kevin Plank
President and Chief Operating Officer Patrik Frisk
Chief Marketing Officer Alessandro de Pestel
Head of Global Management Attica Jacques
Executive Creative Director Tim Parkinson
VP, Global Brand Creative Brian Boring
Sr. Manager, Global Brand Management Elise Conway
Global Brand Manager Justin Dorr
Campaign Manager, Global Brand Management Eleni Polites
Production Company Second Child
Managing Director Scott Chinn
Retouching Producer Michael Mockler
Retoucher Natasha Kaser
Retoucher Mike Vorassi
Retoucher John Clendenen
Photographer John Huet
Documentary Production Company Religion of Sports
Director Gotham Chopra
Executive Producer Ameeth Sankaran
Co-Executive Producer Giselle Parets
Co-Executive Producer Adam Feinstein
Producer Bill Reilly
Director of Photography Jessica Young
Director of Photography Lucas Gath
Editor Adam Christian
Producer Bill Reilly
Editor Hal Honigsberg
Assistant Editor Edward Wardrip
Archive Producer Tara Farrell
Archival Researcher Mo Burnham
Documentary Post Production a52
Managing Director Jennifer Sofio Hall
Executive Producer Patrick Nugent & Kim Christensen
Producer Sarah S Laborde
Online Artist James Buongiorno
Docu Music The Elements Music & H. Scott Salinas
Sound Formosa Commercials
Mixer John Bolen
Executive Producer Lauren Cascio
Second Mixer/Assistant Herman Thumann
Documentary Animation Co. Elastic
Art Director Jeff Han
Design & Animation Lucy Kim, Steven Biggert
Producer Jazeel Gayle
Head of Production Kate Berry
Managing Director Jennifer Sofio Hall
Product Production Company SLMBR PRTY Films
Director Henry Busby
DOP Logan Triplett
Executive Producer Leah Donnenberg, Sarah Donnenberg
Head of Production Kirstin VanSkiver
Line Producer Sloane Skala
Product Editorial The Artery
Senior Editor Michael Elliot
Assistant Editor Sarah Germano, Joelle Wagner
Founder / CCO Vico Sharabani
EP / Managing Director Deborah Sullivan
Head of Production Melati Pohan
Product Post Production The Artery
Lead Flame Artist / VFX Artist Matthew Tremaglio
Colorist Stephen Picano
Junior Graphic Designer Patrick Sluiter
Founder / CCO Vico Sharabani
EP / Managing Director Deborah Sullivan
Head of Production Melati Pohan
Product Music Future Perfect
Composer / Partner John Connolly
Composer / Partner Victor Magro
Producer Nargis Sheerazie
Product Sound Design Future Perfect
Composer / Partner John Connolly
Composer / Partner Victor Magro
Producer Nargis Sheerazie
Product Sound Mix Heard City
Mixer Jeremy Siegel
Executive Producer Jackie James
Executive Producer Sasha Awn