Interpublic’s Initiative North America unit has won Cadbury Schweppes. We’re sure that Mediaedge:cia, the incumbent, was pissed to see the estimated $150 million account exit their doors. Ha! WE TOLD YOU SO. Initiative must be partying their butts off as they’re coming off a recent win of the Hyundai/Kia account.
Mediapost had this analysis: “The win is part of an impressive turnaround for the Interpublic shop, whose fortunes have been on the rise ever since former MediaVest executive Richard Beaven took the helm as CEO and attracted an A-Team of top executives who have been on a new-business tear.”
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Among the finalists pitching the business were full-service Interpublic shops the Martin Agency and Mullen.