Anheuser-Busch InBev announced today the appointment of WPP’s MediaCom as its agency for media planning and buying in the U.S., following a review which began in July.
A-B InBev initially began searching for a new media agency in April, launching a review that also included media buying and planning over the summer. Starcom formerly handled media research and planning, while in-house group Busch Media handled buying. According to Adweek‘s sources, Publicis Groupe’s Spark was the other finalist. The brewing giant, whose brands include Michelob and Stella Artois, in addition to Budweiser and Bud Light, spends around $575 million in media annually. MediaCom’s appointment follows on the heels of the media agency’s winning of the Merck account at the end of last week.