Justin White has been named MediaCom’s new global client president after a decade at Publicis Groupe.
White will work together with fellow U.S.-based global client president Kristin Gower and the agency’s leadership teams around the world to ensure that clients receive the necessary support and resources. He will split his time between the West Coast and New York, beginning October 25. He will report into MediaCom’s global COO Josh Krichefski and U.S. CEO Sasha Savic.
White is also tasked with helping MediaCom share learnings and opportunities and demonstrating how the agency’s “Seeing the Bigger Picture” positioning brings tangible returns and business advantages, according to the agency.
White joins from Publicis Groupe, where he worked for the last decade, most recently as global client lead on The Coca-Cola Company and head of business intelligence and client performance. He previously led Publicis Media’s global client practice.
“Justin is a strong addition to an already powerful North America leadership team and will help us deliver the right resources and the best talent to our wonderful clients,” Krichefski said in a statement. “He has an impressive roster of experience from his time at Publicis Groupe, working across a broad range of categories and I know he will offer a fresh perspective and challenge our teams to do even better for our clients.”
White added in a statement: “MediaCom is an agency that has been producing some very effective work and is widely admired throughout the industry. My goal is to work with the brilliant teams to help our clients spot opportunities earlier and build business advantage in their sectors. I am raring to get started.”