R/GA chief creative officer Nick Law discusses trends for 2010 in the second installment of this week’s Media Beat interview. One major change he’s seeing? The number of projects produced in a year has grown to thousands per year for R/GA, compared to hundreds in the past. Each seems smaller than the last, a trend he expects that to continue into 2010 as tools like social media become part of the advertising picture.
Part 1: R/GA CCO Nick Law Discusses the Lessons of 2009
Part 3: Nick Law on Why Traditional Agencies Need to Start From the Ground Up in Digital
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Media Beat is mediabistro.com’s interview series with the movers and shakers of the media world. View all past episodes at MediaBeat.com.