Media Beat: Gerry Graf on How Crappy Pre-Roll Ads Are, Sometimes

By Matt Van Hoven 

In this third and final segment of our interview with Saatchi & Saatchi CCO Gerry Graf, we discuss the effectiveness of pre-roll. Graf for one says he’s not seen an increase in requests for what he described as bad TV spots on the Web.

“It’s pretty much the same as a TV commercial,” noted Graf, “most of them are pretty boring so if they’re boring they’re annoying as hell.” Asked if Saatchi’s clients have asked for more Web ads, like pre-roll, Graf said not at all.

According to a NYTimes report, advertising clients spent $477 million on Web and pre-roll video in 2009. So what does it mean that Saatchi hasn’t seen any of that? “Maybe we’re behind in the pre-roll category,” said Graf.

He also tells a joke at the end you may want to see. At least, if you enjoy laughing.

Media Beat:Gerry Graf ‘I don’t know if everything’s been done’

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