If you peruse AgencySpy on a given day, you’ll realize advertising has a favorite fall-back when it comes to eye-catching campaigns: T&A. So, what’s it like as a woman covering a somewhat sexist industry? For Advertising Age‘s executive editor Abbey Klaassen, it’s pretty simple: if advertisers are offensive, call ’em out.
Watch the second installment of our Media Beat interview to hear how Klaassen transitioned from Ad Age‘s digital to executive editor and get her tips for freelance writers looking to score a byline in the trade pub.
PART 3: On Wednesday, Klaassen gives tips to advertisers looking to fend off competition from Google.