MDC Partners continues to stay in the news as the network’s New York-based multicultural shop Adrenalina has hired five staffers including Edwin Hincapie, Angela Renfroe, Paola Ortega, Jacob Lake and Regina Mojica.
Effective immediately, Hincapie will take on the title of senior account director, consumer engagement + business development; Renfroe joins as director, talent; Ortega has signed on as director, action marketing; Lake assumes the role of something called cognitive and cultural anthropologist and Mojica will serve as brand leader on the Tecate account.
All parties involved bring some agency background with them as Hincapie joins Adrenalina from Momentum Worldwide, where he worked on the multicultural business for Verizon. Renfroe spent nine years at PMI, where she provided HR services to employer clients, including KBS+P, Porter Novelli and DDB Needham Worldwide. Ortega was previously an account director at McCann Erickson, Mexico City and an account supervisor at BBDO Mexico City on the Frito-Lay business. Meanwhile, Lake was formerly a strategist at The Martin Agency and worked on the Wal-Mart account while Mojica was an account executive at New York’s Bromley Communications.