Freye will be based on the West Coast and tasked with driving new client engagement and fueling new business efforts, reporting to U.S. chief marketing officer Ryan Linder.
Freye arrives from consultancy The Burnett Collective, where she focused on agency search and review, global roster consolidation, agency compensation, scope of work modeling and operational enhancements as vice president. Prior to joining The Burnett Collective in 2016, she spent three years at R/GA as vice president, managing director, business development.
“With a unique combination of agency, management and search consultant expertise, Robyn is the real deal and a trusted advisor in helping marketers build the right partnerships,” Linder said in a statement. “Her proven track record of driving agency new business growth and experience working for one of the most respected management and search consultancies will no doubt enhance the ways we build and deepen our relationships with current and prospective clients who are looking to work with some of the most innovative, strategic and creative minds in the industry. We are absolutely thrilled to welcome her into the MDC family.”
“Having worked with MDC Partners and many of its agency partners, I have admired the way that MDC is uniquely positioned to address modern marketers’ demands, with a proven ability to deliver custom and holistic solutions that touch every point of the customer journey,” added Freye. “MDC represents the modern marketing model, bringing together transformative talent and a spirit of collaboration that are one of a kind. I’m thrilled to be able to leverage all of the network’s unique assets to address the rostering challenges and needs of today’s marketers.”