Miles Nadal & Co.’s acquisition spree continues as MDC Partners has now nabbed a majority partnership stake in Anomaly, the seven-year-old New York/London shop that counts clients such as Converse (recent work here), Umbro & Cole Haan, Budweiser, Sony, P&G, Pepsi, Motorola and Diageo.
With the acquisition, MDC plans to establish Anomaly bases in China, Brazil and mainland Europe. The latter shop’s co-founder, Carl Johnson, explains the reason for the deal in a statement, saying, “Given the degree of independence we have all become used to, it was essential that we are ‘fuelled’ not ‘controlled’ – MDC not only understands this but embraces it. Their ability to help foster growth while maintaining an entrepreneurial spirit is incredibly important to the culture of Anomaly and consequently, makes MDC the perfect partner for us.”