McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.
The campaign is centered around series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.
Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out.
Agency: McKinney
Client: Sennheiser
Campaign: Let Your Ears Be Loved
Chief Creative Officer: Jonathan Cude
Art Director: Josh Souter, Jordan Eakin
Copywriter: David Sloan, Madeleine Trebenski
Creative Technologist: Josh Souter
Experience Design: Jordan Clayton
Broadcast Producer: Nick Brenton
Production Company: PicRow / The Hall
Director: The Hall (Director collective)
Director of Photography: Mandy Walker
Executive Producer: Bill Reilly
Interactive Producer: Megan Wade
Print Producer: Suzanne Moore
Experiential Director: Frank Moran
Account Planner: Alex Brands
Media Director: Swap Patel