McKinney New York Welcomes New Director of Strategy

By Erik Oster 

McKinney hired Jasmine Dadlani as director of strategy in its New York office, joining a leadership team that includes New York CEO Joe Maglio, executive creative director Mike Pierantozzi and director, experiential marketing Michelle Son.

“Jasmine is a tremendous addition to our team by every count,” Pierantozzi said in a statement. “She innovates, inspires and mentors, all in the service of making the work better. In no time, I could tell she has an innate understanding of culture and trends that allows her to arrive at how brands can emotionally connect with people. I am truly excited to partner with her.”

Dadlani joins the agency from Cramer-Krasselt, where she spent over eleven years, most recently serving as senior vice president, director of brand planning. Prior to joining Cramer-Krasselt spent a little over a year as a brand panning director for Arnold Worldwide’s Washington, D.C. office and nearly two and a half years as senior vice president, brand director with Deutsch New York.


“Jasmine is rare,” McKinney chief strategy officer Walt Barron said in a statement. “She’s unusually passionate for someone so experienced. Unusually endearing for someone so relentless and tough. Unusually humble for someone so accomplished. Unusually down to earth for someone so smart. We’re lucky to have her join our team, and I know she’ll help make our work even stronger and more effective.”

“I found a rare combination at McKinney,” added Dadlani. “Outstanding creative work that drives business results, a growing roster of diverse, world-class clients, and a culture that is amazingly collaborative within and across offices. I’m thrilled to partner strategically with the top-tier talent that McKinney attracts.”