McKinney uses the song “Thank You For Being A Friend” (a cover of which is the theme song to the classic show Golden Girls) for a new campaign promoting the launch of ESPN’s SEC network for South Eastern Conference college sports, which launches August 14th.
The 30-second spot, “Animals,” features mascots from the conference, from Mississippi State’s “Bully” to Auburn’s “War Eagle” to Arkansas’ “Tusk.” It’s a simple approach, but between the loveable animal mascots and the Golden Girl nostalgia stoking musical selection, the spot is just plain likeable. And that’s coming from someone who couldn’t care less about college football. Stick around for credits after the jump.
Credits:
Client: ESPN
Spot: “Animals”
Agency: McKinney
Chief Creative Officer: Jonathan Cude
Associate Creative Director: Matt Trego
Art Director: Jordan Eakin
Copywriters: Roger Fish, David Sloan
Agency Producer: Naomi Newman
Director: Michael Lawrence