McKinney Brings Back Kristen and Dax for Samsung

By Erik Oster 

Following “Home for the Holidays,” McKinney’s holiday spot for the Samsung Galaxy Tab S starring Kristen Bell and Dax Shepard, the agency has brought the Hollywood couple back for a pair of spots showing off Samsung’s home appliances.

In “Crushing Dinner Parties with Samsung Home Appliances,” Kristen and Dax frantically prepare for a dinner party for “six adults, four toddlers and a baby” (or, as Dax puts it, “We’ll host a circus.”). The 60-second spot shows how, with help from Samsung appliances, the seemingly impossible task is not all that hard. In fact, it’s easy enough that when all their friends cancel on them, Kristen and Dax don’t even seem to mind. Another spot shows Samsung’s Activewash Top Load Washer coming to the rescue when their baby’s stuffed doll, Lamby, takes a juice box to the face. The approach is very much the same as with McKinnney’s previous spots starring the couple: integrating Samsung products into snippets designed to portray the couple’s everyday life. If you found the cuteness overload too much to take before, you’d be advised to skip these. If, on the other hand, you can’t get enough of Kristen and Dax, there’s also a behind-the-scenes clip that runs almost ten minutes long (featured below, following the Samsung Activewash spot).

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