McKinney Hires Lyle Yetman as Group Creative Director

By Erik Oster 

McKinney appointed Lyle Yetman as its newest group creative director. Yetman will make the move from California to North Carolina t take on the role, where he will be focusing primarily on CarMax and ESPN.

Yetman joins the agency from Butler, Shine, Stern & Partners, where he spent the last eleven years. He arrived at BSSP as a copywriter in 2004, going on to work with brands including LucasArts, Sprite,, Converse and Radio Shack before being named a creative director with the agency. As a creative director he’s led work on MINI, Chipotle, Google, and Peet’s Coffee.

“I’d heard a lot about Lyle and his work before he decided to make the move to the Triangle,” said chief creative officer Jonathan Cude. “He has a passion for the industry and for finding the best ways to connect brands to what people really care about. That’s a killer combination. However, he has very questionable taste when it comes to sports, so we had to get over that hurdle.”


“As a GCD at McKinney, I hope to do award-winning work, bring in a ton of new business and be regarded as the nicest Boston sports fan in the building,” added Yetman.