mcgarrybowen employs a different type of social engagement with its new “#MoreToYou” holiday campaign for Sears, which debuts with “Kirsten’s Holiday Shopping Spree at Sears” (featured above).
In the spot, Kirsten laments the difficulty of finding gifts for her large family and then hears her doorbell ring. At her door is “Brad from Sears” there to bring hear some good news: Sears saw Kirsten’s tweet complaining about the difficulties of holiday shopping and has decided to give her a shopping spree so she can cross everyone off her list. She’s pretty excited by the shopping spree, and the prospect of getting all her shopping done in one place, if a bit taken aback at the carolers suggesting presents for her family. The spot ends by asking viewers to tweet using the hashtag #MoreToYou for a chance to “surprise and delight another customer in the future” (their words).
“#MoreToYou” is supported by Sears social media team and blogger engagement, with “Kirsten’s Holiday Shopping Spree at Sears” as the latest chapter in an ongoing campaign.
Credits:
Production Company: Dictionary
Director: Jay Patton
Ex. Producer: Megan Maples
Agency: mcgarrybowen
Producer: Mike Dahl
Creative Directors: Derek Clark and Jason Henderson
Acount Exec: Jennifer Raeber
Editor: Michael Lippert