mcgarrybowen Brings Together TMNT, Pizza Hut

By Erik Oster 

mcgarrybowen teamed up with production company Bullitt Branded (a new branded content company from the Russo Brothers) to combine the re-launch of Teenage Mutant Ninja Turtles and the re-launch of Pizza Hut’s “Cheesy Bites” in a new spot entitled “Sneaky Turtles.”

The 30-second cross-promotional spot keeps things pretty simple, relying on the appeal of the Teenage Mutant Ninja Turtles. Said “Sneaky Turtles” break into a Pizza Hut test kitchen while no one is around and whip up a batch of “Cheesy Bites” — while making a complete mess. When the test kitchen chef returns, he’s pleased to discover the “Cheesy Bites” and eagerly digs in. The cross-promotion makes a lot of sense for Pizza Hut, given the Teenage Mutant Ninja Turtles’ well-known love of pizza, and using the re-launch of the Turtles on the big screen to re-launch a menu item is a nice touch, but we can’t help but feel like something’s missing. Stick around for credits after the jump.



Agency: mcgarrybown

Group Creative Director: Doug Behm

Creative Director: Todd Brusnighan

Junior Art Director: Carolyn Reilley

Junior Copywriter: Jackie Suerth

Agency Producer: Justin Lee

Production Company: Bullitt Branded

Director: Anthony Leonardi III

Executive Producer: Todd Makurath

Executive Producer: Anthony Russo

Producer: Nathaniel Greene

Editorial: Zoic Studios

Executive Creative Director: Chris Jones

Head of Broadcast Production: Ian Unterreiner

Executive Producer: Matt Thunell

Producer: Ryan Burcham

Editor: Dmitri Gueer

Assistant: An Dang


Music & Mix: Lime Studios

Color/Conform: Stefan Sonnenfield, Company 3