McDonald’s Enlists ‘New Girl’ Guy to Hawk Sirloin Burgers

By Kiran Aditham Comment


If the name Max Greenfield doesn’t ring a bell, he’s one of the stars on Fox’s New Girl. 

You’ll be seeing plenty of him over the next month or so thanks to a new campaign from McDonald’s to promote the fast-food giant’s Third Pound Sirloin Burgers.

Greenfield, in fact, shot 25 spots in a day for the project (helmed by Leo Burnett), which provides us with a constant stream of “Lovin’ Reminders.”

It’s part of a larger brand effort from McDonald’s to “be transparent” as the company tries to overcome a somewhat distressing year that included very little in the way of good news. Whether efforts like this can provide a bit of a turnaround remains to be seem, but you can check out more of the Leo spots below and be the judge: too folksy for their own good?

Client: McDonald’s
Agency: Leo Burnett Chicago
Campaign: “Sirloin Third Pound Burger Lovin’ Reminders”
Chief Creative Officer: Susan Credle
Executive Creative Director: John Hansa
Senior Creative Director: Tony Katalinic
Creative Directors: Michael Porritt, Frank Oles
Associate Creative Director: Gloria Dusenberry
Art Director: Scott Fleming
Copywriters: Brandon Crockett, Chris Davis, Leigh Kunkel
Head of Production: Vincent Geraghty
Executive Producer: Denis Giroux
Senior Producer: Scott Gould
Business Manager: Shirley Costa
Senior Talent Manager: Linda Yuen
Music Supervisor: Chris Clark
Managing Account Director: Jennifer Cacioppo
Account Directors: Josh Raper, Jennifer Klopf
Account Supervisor: Dave Theibert
Account Manager: Sue Rickey
Planning Directors: Claudia Steer
Legal: Carla Michelotti, Laura Cooney
Clearance: Michelle Overby
Editorial Production: Cutters Studio
Post Production: Flavor Chicago
Audio: Another Country


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