McCann Worldgroup has hired Alex Lopez as president and global chief creative officer. Lopez was formerly at Nike, where he held leadership posts, including vice president, global marketing, men’s creative director as well as co-founder and global head of studio at Waffle Iron Entertainment.
“Bringing Alex on board allows us to redefine the role of global chief creative officer and sets us on a path to help our network, and our clients, plan an even greater creative future for their brands and businesses. It will define how we do business, what the future of integrated marketing looks like, and how we measure our success,” Bill Kolb, chairman and CEO, McCann Worldgroup, said in a statement.
Lopez helped to activate consumer engagement for the Nike brand, shaping its positioning and messaging and leading teams around the world for over 20 years. He worked at the leading edge of evolving how the shoe brand connected with consumers through traditional channels, existing digital channels and emerging technologies and platforms.
Suzanne Powers, president and global chief strategy officer, McCann Worldgroup said in a statement: “Alex’s fluency in how to harness creativity on behalf of an iconic global brand, rallying the best creative ideas and implementing them across platforms internally and externally at scale, positions him to be an incredible resource for our creative, strategy and business leaders across our agency networks.”
Lopez led Nike programs including most recently the “Dream Crazy,” “Equality,” and “You Can’t Stop Us” campaigns. He also led efforts to launch new sport categories that include Nike Skateboarding, the brand’s launch into digital sport via the Fuel Band, and its entry into premium long-form entertainment by co-founding and leading Waffle Iron Entertainment.
“I am thrilled to move from the most exciting consumer brand in the world to one of the most creative and effective marketing companies in the world,” said Lopez in a statement.
Lopez’s work has won multiple awards, including Emmys, Cannes Grand Prix Lions, a D&AD Black Pencil and One Show Brand Of The Year. His work has been added to the permanent collection of the Museum of Modern Art in NYC.