In a case of tips confirmed, we have the official press release announcing that McCann has won the Choice Hotels account.
McCann Erickson will handle creative while MRM//McCann will run “digital and customer relationship marketing responsibilities” for the chain; Deutsch New York was the other finalist in the pitch. This is the first major agency change for the brand since it awarded creative and promotional duties to Leo Burnett and Doner in 2009.
While Choice may not be a household name, many of its properties are: Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, etc. Company SVP Robert McDowell writes:
“McCann presented a strategic, creative vision and platform for telling the powerful Choice story.”
Havas will retain media duties for the brand; Cohn & Wolfe is its PR AOR.