McCann VP, Head of Brand Strategy Veda Partalo Headed to Spotify

By Patrick Coffee 

Veda Partalo, a longtime planner who is currently head of brand strategy at McCann New York, will soon leave the agency to begin a new job at Spotify, according to two parties with knowledge of the move.

While the precise nature of the role is unclear, we’re told that it will concern the audio streaming service’s global marketing strategy.

Spotify, which currently works with Wieden + Kennedy New York but does not maintain an agency of record, launched a self-serve ad platform late last year as part of an ongoing effort to expand its advertising business.

Partalo came to McCann in late 2016 after a stint at Untitled Worldwide, the agency best known for its God of War campaigns. She was head of strategy there and held similar positions at Droga5, Fallon New York, BBH and Ogilvy.

McCann declined to comment on the news. We’ve reached out to Partalo and Spotify and will update the post if we receive a response from either party.