The shifts continue at McCann NY as sources confirm that the agency’s 2nd Story Edit is folding into PostOp. The good news from what we hear at least is that this merger should have no effect on staffing. According to those familiar with the matter, having two separate facilities just made no sense and PostOp on its own has grown into a full-service digital production operation. No timeframe has been given though for the consolidation.
2nd Story Edit, which worked with McCann and UM on a Haiti PSA campaign at the beginning of the year, is led by SVP/EP Pat Zadok, who made the transition to the shop in 2007 after spending 12 years as a VP/producer at McCann Erickson itself and seven before that as a producer at Ogilvy.
Advertisement