McCann San Fran has hired a new creative director, Paul Caiozzo, who hails from Crispin Porter + Bogusky. Caiozzo will play SVP creative director beginning June 1.
What’s most interesting about the hire is that the agency clearly has little work to do (enough work to keep the current staff, which was cut by 70 in February, busy).
Says a spy, “all anyone seems to be working on are new biz pitches and this Microsoft Mobile pitch, [so] spending big money on a new hire doesn’t seem like the best way to be spending money.”
Meh, fresh blood.
Some stuff about Caiozzo: He’s worked on Burger King’s Whopper Freakout, Whopper Virgins and Flame campaigns, Volkswagen the Alliance for Climate Protection and Jawbone. Before joining Crispin, he was with TAXI New York as a Sr AD the Amp’d Mobile launch.
This is maybe the creepiest press photo I’ve ever seen.