McCann has rolled out the latest extension of the “Priceless Surprises” campaign for Mastercard featuring Justin Timberlake surprising card-holding fans, which debuted back in January for the Grammys.
The latest iteration of the campaign comes via an online spot for MasterCard Canada, courtesy of MacLaren McCann, Toronto. In the spot, a fan describes her ideal day with Timberlake, which features mini golf, beer and nachos. Timberlake was taken with her laid-back plans, which he says came across as “really genuine” and decided “I want to hang out with that chick.” So he surprises her while she’s playing mini golf with a friend. The trio finish their round and find a reserved table with beer and nachos. While it’s basically more of the same for the campaign, Canadian fans of Timberlake should get a kick out of it and JT provides the kind of star presence that’s hard to argue with.
Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Mike Halminen
Group Creative Director / Copywriter: Chris Munnik
Group Creative Director / Art Director: Mike Lee
Art Director: Alina Skyson
Copywriter: Matthew Lee
Agency Producer: Jacqueline Bellmore
Director: Tyler Williams
DP: Jessie Loutitt
Production Company: Untitled Films
Executive Producer: Tom Evelyn
Producer: Brian Fletcher
Editor: Paul Gowan
Account Team: Ryan Timms, Emily MacLaurin-King, Adam Bercovici