McCann New York enlisted gay couple Kordale and Kaleb Lewis — who became Instagram celebrities after posting this photo documenting their morning routine fixing their daughters’ hair before school — and family for a new spot for Nikon.
The two-minute plus video takes a closer look at Kordale Lewis, Kaleb and their children, as the couple discusses their morning routine, parenting and their unexpected rise to Internet stardom. It’s part of McCann’s “Generation Image” campaign for Nikon, which launched in November, celebrating the ubiquity and importance of images to millenials. In addition to rocking a Nikon camera in the spot, the couple also says that “A picture is worth so much more than a thousand words,” and given the Lewis’ success it’s hard to argue otherwise. Nikon may be the first brand to capitalize on the Lewis’ fame and endearing personalities, but it’s hard to imagine they’ll be the last.
Agency: McCann NY
Tom Murphy, Co-Chief Creative Officer
Sean Bryan, Co-Chief Creative Officer
Larry Platt, Executive Creative Director
Thomas Sullivan, Group Creative Director
Cameron Fleming, Associate Creative Director
Calvin Lyte, Associate Creative Director
George Katz, Design Director
David Mashburn, Design Director
Kathy Love, Executive Producer
Jory Sutton and Chandler Simms, Integrated Producers
Ryan Fitzsimons, Production Coordinator
Eric David Johnson, Executive Music Producer
Mike Ladman, Music Producer
Kevin Scher, Group Managing Director; Dana McCullough; Account Director; Daniella Rey, Account Director; Danielle Jimenez, Assistant Account Executive
Steve Zaroff, Chief Strategy Officer; Julien Delatte, Group Strategy Director; Michele Kim, Strategist
Director: Douglas Gautraud
Production Co: Coverdale, Inc.
DP: Luca Fantini
Color Correction: Fergus McCall at The Mill
Sound Engineer/Mix: Tom Goldblatt @ Audio Engine
Music Company: South Music