McCann New York Names a New Executive Creative Technology Director

By Erik Oster 

McCann New York appointed Nir Refuah as executive creative technology director. In the position, he will focus on on developing technology-driven creative content and communications solutions for the agency.

Refuah joins McCann New York from MRM//McCann Romania, where he has served as chief innovation officer for the past three years. During his time there, he helped MRM//McCann become the top Romanian digital agency while working on the “Bucharest, Not Budapest” project and work for brands including KFC, Nespresso and MasterCard. Prior to that he spent five years as vice president, creative at McCann Digital in Tel Aviv, where he worked on the “Drugs Set Your Timeline” campaign for the Israel Anti-Drug Authority, as well as work for brands such as Huggies and Roots. That followed three years as head of interaction at Walla Communication.

“We have been big fans of Nir’s work for a long time,” said McCann New York co-CCO Sean Bryan. “From the Rom Bar campaigns to a much-followed Shepherd to a new take on pie charts, Nir has always found a way to bring the attention of the world to the brands and causes he works on. He is going to be a huge addition to our team here in NY.”

“We are going through a creative revolution that has disrupted the term ‘digital’ by making technology and innovation the initiators of storytelling,” added Refuah. “I’m humbled to join an agency that aced this year in doing such projects, and to get to work with huge creative talents like Sean Bryan, Tom Murphy, Eric Silver and Rob Reilly.”

Refuah’s appointment follows McCann New York bolstering its creative and production departments with a handful of new hires in March.

You may recall that the office also just won the Chick-Fil-A account