McCann New York launched an office-humor heavy holiday campaign for Office Depot, featuring gift collections for different kinds of (sometimes annoying) co-workers.
A 60-second spot outlines the kind of co-workers covered by Office Depot’s “The Co-worker Collection.” There’s the pen thief, for whom the “Stop stealing all my pens pens” makes the perfect gift, the guy who loudly listens to death metal, who could really use a pair of headphones. Oh, and hand sanitizer for the office germophobe, so he can stop worrying about shaking people’s hands. It’s a clever idea, and the stickers seen in the ad for the everyday items (such as “Keep your death metal to yourself headphones”) are actually available in-store, or even to print from home for online purchases, which is a nice touchers. The campaign manages to come across as ever so slightly subversive (or at least sarcastic) while still paying homage to the holidays. In addition to the 60-second spot above, there are a series of shorter spots for each of the specific collections.
Credits:
Client: Office Depot
Agency: McCann New York
North American Chief Creative Officer – Eric Silver
Co-Chief Creative Officer – Tom Murphy
Co-Chief Creative Officer – Sean Bryan
Group Creative Director – Steve Doppelt
Group Creative Director – Daniel Rodriguez
Copywriter – Sarah Menacho
Art Director – Mikey Harmon
Co-Head Account Management – Neil Frauenglass
Group Account Director – Dina Hovanessian
Account Executive – Christopher Alexander
Senior Project Manager – Matt McLaughlin
Executive Strategy/Analytics Director – Christine Villanueva
Chief Production Officer – Nathy Aviram
Senior Producer – Dave Herman
Business Affairs – Erin Levine
SVP, Executive Music Producer – Eric Johnson
Junior Music Producer – Michael Ladman
Production Company: OPC TV Inc.
Director: Max Sherman
Editor: Colin Loughlin
Editorial Company: CRAFT
Music Company: CRAFT
Mix Studio: CRAFT
Graphics: CRAFT