McCann New York Expands Creative Team With 4 Senior Hires

By Erik Oster 

McCann New York expanded its senior creative team with the arrivals of Maru Kopelowicz, Jeff Anderson, and Cam Hoelter as executive creative directors and Holly Hessler as group creative directors.

Kopelowicz joins McCann from Ogilvy & Mather, where she spent over three years and served as senior partner, global executive director, leading creative on brands including Holiday Inn, Holiday Inn Express, and Crowne Plaza. Before that she spent over five and a half years as a global creative director for Saatchi & Saatchi.

Anderson arrives from CHI & Partners New York, where he has served as an executive creative director for the past two and a half years. Prior to that he spent over two year as an art director with Droga5 and then nearly a year and a half as an associate creative director with Goodby Silverstein & Partners. Over the course of his career he has worked with brands including HBO, PBS, Chevrolet and Hewlett Packard.

After moving from Australia to New York in 2016, Hoelter joined DDB New York as an executive creative director in March of 2016. He previously served as a creative director and deputy executive creative director for DDB Sydney. Hoelter has worked with brands including McDonald’s, Volkswagen and Frito-Lay.

Hessler arrives following nearly four years as a creative with TBWA\MAL, following six months as an associate creative director working on Target for Deutsch L.A. Before that she spent a year as an associate creative director and copywriter with TBWA\Chiat\Day, working with brands such as Pepsi, Diet Pepsi, Crate&Barrel and Southwest.

“We’re thrilled to welcome Maru, Jeff, Cam and Holly to McCann,” McCann New York co-chief creative officer Tom Murphy said in a statement. “The creativity and passion each of them brings to the table will help us continue to push boundaries with the work we produce.”

“Each one of them brings the ability to align engaging creative ideas with client goals,” added co-chief creative officer Sean Bryan. “We have a courageous approach to creativity and believe this team will add to that vision.”