McCann has named Michelle Tang as its chief growth officer for the agency’s North American operations. She will report directly to Alex Lubar, president of McCann North America.
Tang brings more than 15 years of agency growth experience to her role, joining McCann from Digitas, where she served as chief marketing officer for North America, overseeing business development, strategic growth, marketing and communications. There she helped bring in new business from clients in the fitness, technology, retail and superstore categories.
“Michelle has a tremendous track record for driving growth at a range of top-tier marketing agencies,” said Lubar in a statement. “She thinks like an innovator and finds the most meaningful connection between a client’s most serious challenges and an agency’s strongest offerings. And she has driven growth across a range of agency environments, from boutiques to global agencies, digital consultancies, traditional advertising agencies and media shops.”
Prior to joining Digitas, Tang held growth leadership roles at agencies including Organic, FCB and Wunderman Thompson, winning an impressive roster of clients in the automotive, clothing, retail and CPG categories. In addition, Tang is a frequent speaker on DEI and an outspoken advocate of the AAPI community. She is a board member of Ascend Leadership, the largest Pan-Asian professional development organization in the United States.
“I’m thrilled to join the team at McCann right now, when the agency has been operating at the highest levels of creative and strategic success for its clients—and I am a huge fan of the amazing work they have been producing over the last five years,” Tang said in a statement.
In November of last year, McCann expanded its creative department, promoting Shayne Millington and Pierre Lipton to co-chief creative officers at McCann New York and Caprice Yu and Cristina Rodriguez Reina to global executive creative directors, leading the Mastercard and Microsoft accounts, respectively, out of New York.