McCann London, Subway Imagine a ‘More Adventurous You’

By Erik Oster 

McCann London launched a new campaign promoting Subway’s new BBQ Beef Burnt Ends sandwich in the U.K. and Ireland with a look at “A More Adventurous You.”

The spot opens on a man staring inside a Subway, where he sees another version of himself ordering the BBQ Beef Burnt Ends sandwich. Taking advice from the voiceover (and his more adventurous self) he walks up to the counter and orders the new menu item, and is perhaps a bit overenthusiastic about it.

The spot made its broadcast debut today and will run through May 23, with support from print, OOH, digital and radio components. It’s part of a broader “Keep Discovering” brand platform launched last year to encourage customers to order new things.

“We had a lot of fun coming up with another concept to bring to life that ‘order-fear’ moment we are all familiar with,” McCann London co-president and chief creative officer Rob Doubal said in a statement. “This will hopefully encourage Subway customers to abandon their irrational caution and enjoy more of what’s on offer.”

Sacha Clark – Marketing Director for the SUBWAY® brand UK and Ireland

Head of Integrated Production: Sergio Lopez
Executive Producer: Sophie Chapman – Andrews
Agency Producer(s): Lois Newcombe, Michelle Prinsloo
Executive Creative Director: Rob Doubal and Laurence Thomson
Creative Director: Alexei Berwitz and Rob Webster
Creatives: Dom Butler and Liam Riddler
Business Affairs Executive Producer: Nicholas Mugridge
Business Director: Jason McNamee, Katie Morris
Account Director: Francois d’Espagnac
Planners:Nathaniel Hill, Matt Saunders

Production Company: Blink Productions
Director: Max Sherman
Cinematographer: Alex Barber
Food Cinematographer: Matt Fox
Production Co. Producer: Patrick Craig
Production Co. Executive Producer: Ben Sharpe
Editor: Saam Hodivala @ Work TV
Production Co/Publisher: Chris Graves @ FRUKT

Sound Studio: Craft
Composer: Adam Smyth & Andy Allen

Media Agency: Mediacom
Media Planner: Dan Sear