Though the event itself is still a few months away, the hype surrounding the Cannes Lions 2015 Festival has already begun thanks to a new campaign from McCann London, which aims to support “investing in creativity” by highlighting some rather underwhelming staffers.
With characters ranging from a VP of marketing above to a producer to a washed-up creative team, the work promoting the annual agency gala (and the need to secure your delegate passes) should provoke spark a conversation on the strength of its self-deprecating concept.
Speaking to The Drum, Cannes Lions director of brand strategy Senta Slingerland says:
“We wanted to stress the point that not looking after your talent is a much more expensive exercise than developing it. Investing in creativity will drive your business forward, and coming to Cannes is the perfect way to do that.”
This marks the second year of Cannes Lions’ relationship with McCann, which also handled press duties for the campaign.
Advertising Agency: McCann, London, UK
Executive Creative Directors / Co-Presidents: Rob Doubal, Laurence Thomson
Creative Director: Mike Oughton
Copywriters: Jess Mallett, Mike Oughton
Art Director: Carl Rapp
Head of Art: Michael Thomason
Head of Design: Gary Todd
Digital team: Andrei Andreescu, Thomas Ilum
Typographer: Gary Todd
Retouching: Rob McDonald / Craft
Managing Partner: Tom Wong
CFO: Saj Manzoor
Strategist: Thomas Keane
Producer: Sophie Chapman-Andrews
Project Manager: Anna Henderson
Editor: Dan Good / Craft
Photographer: Dan Burn-Forti