The PSA has gone well beyond reminding riders to be careful when entering and exiting the train; over the summer the animated whatever-you-call-thems helped sell insurance, and now they’re here to remind us that Halloween might not be the safest time of year for kids…we think?
First, the “trailer”:
This time, we might even call the campaign “experiential” since its YouTube page asks viewers to choose whether they want a trick or a treat.
First the “trick”:
…and then the “treat”:
And here we expected a sanctimonious rant about the dangers of overdosing on sugar.
We noticed that this version of the campaign — the first edition of which earned more than 90 million views — has less to do with safety on public transportation than ever before.
As McCann told us earlier this week, we can expect more entries in the series next month: the website currently hosts a teaser for a Dumb Ways to Die game set to launch in November that will almost certainly win lots of awards and spawn even more parodies.