We know today is Tuesday, but somehow it still feels like Monday. We blame Martin Sorrell and all the follow-up pieces we’ve been writing.
Anyway, MGM National Harbor is a popular resort attraction. And it has been running an “Every Day Is Monumental” campaign with creative by AOR McCann New York for a while now.
But it needs more of your well-spent betting dollars, hence this new wave of spots promoting all those lame days of the week that come between Sunday and Friday. As the website puts it, “Why do the weekends get all of the glory? Your weekday routine should be just as fun as your weekends.”
Meet Monday. He’s the same guy from that Apple iPod “Homework” ad, and he is NOT happy that you recognized him.
Tuesday isn’t really any better.
We were hoping for Wednesday Addams in this next one. Alas.
Kind of a substitute teacher theme going here, no?
Thursday is a bit more fun because he’s so fucking close to Friday. And the not-so secret is that you actually go out on Thursday, because you’re so done after work on Friday that you just crash HARD after two-and-a-half episodes of Wild Wild Country, which you’ll have to rewatch on Saturday afternoon anyway because you were too tired to really pay attention and that shit is intense. Unless you’re still single, and then everything is up in the air.
URGH.
Good thing this campaign didn’t include any morning-after characters, because those are gonna suck no matter which day we’re talking about.
CREDITS
Agency: McCann New York
Client: MGM National Harbor
Campaign: “Every Day Is Monumental”
Creative Directors: EJ Lee, Joey Monteverde, Carlos Wigle, Scott Cooney
Producer: Katie Boyko
ECDs: Chris Mitton, Nir Refuah (Technology)
CCOs: Tom Murphy, Sean Bryan
Group Account Director: Nancy Tynan
Strategy Director: Dan Wilkos
Account Executive: Jen Blake
Project Manager: Jess Avery
Senior Producer: Chance Bassett
Account Supervisor: Alesy Iturrey
Chief Production Officer: Nathy Aviram
Social Strategist: Karishma Shah
Executive Strategy Director: Joe Konietzko
Senior Integrated Producer: Dagmar Wong
Account Director: Scot Beck (Executive)
Production Company: O-Positive
Executive Producers: Marc Grill, Ralph Laucella
Director: Jim Jenkins
Director of Photography: Darren Lew
Producer: Disco Meisch
Editing Company: Crew Cuts
Editor: Jake Jacobsen
Producer: Diana Seldin
Executive Producer: Nancy Shames
Postproduction Company: Smoke & Mirrors
Color Company: Nice Shoes
Colorist: Chris Ryan
Sound Mix: Sonic Union – Paul Weiss