McCann, Ad Council Fight Childhood Obesity With Monsters

By Bob Marshall 

Currently, up to one out of three American children is overweight or obese, and many are taking variety of approaches to combat the growing epidemic. The First Lady is fighting childhood obesity by working with local governments around the country to set realistic weight-loss goals for children. The NFL is using professional athletes to encourage children to take part in its Play 60 program. Now, McCann NY, the Ad Council and HUSH Studios are forcing children to run from giant CGI caterpillar monsters with car battery clamps for hands. Which one do you think will be the most effective?

As part of the Greatest Action Movie Ever (G.A.M.E.) campaign, McCann and HUSH have created a series of PSAs and the Action Hero Alliance website to encourage children to eat like action heroes. The above video serves as a “casting call” for children interested in a role in the G.A.M.E short movie (debuting spring 2012), reminding them to eat plenty of x-ray vision-giving carrots in order to be properly prepared for approaching caterpillar monsters. Children wanting an acting career akin to their favorite star from The Expendables can upload their own submission video to KIDZBOP.com, the “leading safe social network for kids and tweens.” Perhaps they can refine their own renditions of “Eye of the Tiger” at there as well.

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