M&C Saatchi/Ring of Fire Pop Peoples’ Heads Off

Client: The Getty Center, Los Angeles

Shop: M&C Saatchi, LA

Visuals: Ring of Fire, Los Angeles

Production Co: Sleeper Films

Creatives: Ron Tapia and Dennis DiSalvo

The Idea: “Take regular Los Angelenos, going about their business in typical situations all over LA, and replace their heads with art from the Getty. All to set up the line that a trip to the Getty “stays with you”.