M&C Saatchi Performance Promotes Kabeer Chaudhary to Global CEO

By Kyle O'Brien 

Global performance marketing agency M&C Saatchi Performance has promoted Kabeer Chaudhary, currently the managing director for APAC, to the role of global chief executive officer.

Chaudhary takes over the reins from James Hilton, the CEO and Founder of M&C Saatchi Performance, who will continue his role as chairman.

Chaudhary has been with M&C Saatchi Performance since 2015 and has served as managing director APAC for the past two years. Under his guidance, the agency has strengthened its positioning in the region, landing clients across different verticals.


In his new position, Chaudhary will be based in Singapore and will be responsible for managing the agency’s operations across APAC, the Middle East, Europe and the U.S., working with the global leadership and the country heads to evolve the agency’s global proposition.

Chaudhary will report to Hilton and will continue to manage APAC operations until a replacement has been appointed.

“In Kabeer, we have a dynamic and respected leader with a clear vision for the agency’s future. Over the past eight years, he has been gaining trust and recognition from our team and clients taking our APAC business to the next level and driving operational excellence. Kabeer is a renowned digital marketing expert and has a distinctive ability to put people first. I am looking forward to seeing what we will achieve with him at the helm,” said Hilton in a statement.

M&C Saatchi Performance was founded in 2006 under the name of Inside Mobile, and was one of the first mobile marketing agencies. It has evolved over the past 17 years to offer a full breadth of media buying services over eight offices in Asia, the U.S., Europe and Australia.

“It is a huge honor for me to take on the CEO role from James and further expand on the exceptional legacy he has created. During my time at M&C Saatchi Performance, I have witnessed firsthand the hard work which has led us to becoming a trusted and recognized performance marketing powerhouse,” Chaudhary said in a statement.

Chaudhary said that his focus will remain on driving incremental business growth for agency clients while expanding its portfolio of services and geographies.